A client of mine, Jeff McCauley tipped me off to this recent Seth Godin post (Jeff and I are both big Seth fans.)

Seth Godin writes:

If you want to grow, you need new customers. And if you want new customers, you need three things:

1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.

You’d be amazed at how often new businesses or new ventures have none of these.

Wow… End of class!