Marketing Academy
A 15-week Small Business Marketing Education
This is a 15 week Group Coaching course. You, five other business owners and myself (your Marketing Coach - Kyle Hunt) will meet once a week (50% of the time in-person and 50% of the time over phone/web conference.)
Each week we tackle a part of the Duct Tape Marketing System. We walk step-by-step through the system and by the end you have received a practical and effective small business marketing education and have completed several pieces of your marketing system.
In between lessons you receive unlimited e-mail support and we will also schedule times for 1-on-1 personalized phone support.
Once you have gone through Your Marketing Academy you are an “Academy Alumni” for LIFE! We plan on starting a new group every 2-3 months. Academy Alumni are welcome to join in on any future lessons FREE of charge! This is a huge benefit that allows you to review a lesson a second (or third!) time to increase your knowledge and understanding.
This Group Coaching Program is perfect for you if…
- You respect the credibility that Harvard Business Review and Forbes Business places upon our marketing coaching system designed for small business (dozens of groups and organizations praise the Duct Tape Marketing System)
- You know that 15-weeks is the right time-frame for small business transformation. This period is long enough to maintain a long-term perspective and short enough to have a sense of urgency.
- You know you should be doing more to market your products and services - but don’t know how to do it or where to start.
- You agree that the best way to install your Marketing System is through the accountability of a friendly, understanding and expert Marketing Coach.
Here is what will be covered in each weekly lesson:
Differentiate & Dominate - Week 1-3
Lesson #1 - Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.
Lesson #2 - Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson.
Lesson #3 - Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your business is the experience that your clients and prospects have with your company. A great deal of this experience can be found in the image that your company projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your company the obvious choice in your industry.
Magnificent Marketing Materials - Week 4-7
Lesson #4 - Creating Marketing Materials that educate.
Lesson #5 - A Marketing Kit That Speaks To Each Prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses.
Lesson #6 - Tell Them an Authentic Story and Win Them Forever
Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today’s prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit.
Lesson #7 - Case Studies and Testimonials
Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.
Lead Generation Machine - Week 8-10
Lesson #8 - Advertising: Creating a plan for guaranteed results
Most small businesses waste what little money they put into advertising. It’s not that advertising doesn’t work, it’s that they don’t understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.
Lesson #9 - Referral Marketing: Generating a flood of new business without spending a dime
For some industries, referrals are the only way to gain access to your ideal target market. Learn how to generate referrals in a systematic way and discover some great promotions used by real-world referral generating small businesses.
Lesson #10 - Public Relations: The most believable form of marketing
There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson, you will learn how to tap into this little understood lead generation strategy.
Harness The Internet - Week 11-13
Lesson #11 - Creating a content based web presence - content, concept and offline integration
A web site should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.
Lesson #12 - Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.
Lesson #13 - Extending the conversation with blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.
Lesson #14 - Marketing Automation - Automate and extend your marketing with technology tools.
Lesson #15 - Recap & Review of Your Marketing Academy.
