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When you become the obvious choice for a service, product or market, your customers are not only wiling to pay a premium, they expect to do so.
In fact, you will be surprised to learn that the greatest challenge can sometimes be charging enough to align with the perceived value!
Your staff will thank you for including them in the marketing process and giving them tools to become immediately successful in their jobs. The payoff in terms of effectiveness and efficiency is sometimes stunning.
By working in the confines of a system, creating fixed steps, documenting and duplicating each step, the Duct Tape Marketer is able to quickly build the essential foundational components.
The focus then moves to operating and innovating the system. That’s where the real magic lies.
By creating advertising and lead-generation promotions that allow the prospect to move gently along the know, like, and trust path at their own pace, Duct Tape marketers entice fully-qualified prospects to contact them.
Opportunity is missed by most people, because it is dressed in overalls and looks like work.
Thomas Edison (1847-1931)
American inventor, salesman
"Kyle Hunt is a lover of all things small business and is a Duct Tape Marketing Coach."
