A great avenue for advertising your local small business is local cable television.

For small business owners the downside of regular network television is that you pay for your ad to be shown to your entire region (let’s say a 100-150 mile radius) versus the area from which you draw the majority of your customers (let’s say a 10-20 mile radius.)  The same is true for most radio stations…pay to be heard by a large radius, when you really only want to talk to a small, local radius of customers.

The beauty of local cable advertising is that you can hit that small radius of customers. You can narrow your ad down to specific cities and advertise to your exact target market. It’s more cost effective and, more than likely, a better return on investment (ROI.)

With that said, if you are considering local cable advertising, you need to visit SpotRunner.com.

Their impressive online system lets you place your advertising and also pick out a professionally crafted ad.  Their “ad library has thousands of ads specifically created for hundreds of business categories”

It’s a very slick system and a great way for you, in a very timely manner, to set-up a local cable television campaign.

If nothing else, visit to their ad library and view some of the ads within your business category…it’s sure to give you some solid ideas.