Is that Yellow Pages ad you are running profitable? How about the ads you run in the county newspaper?

I met with a business owner last week and we reviewed all of his marketing/advertising activity. His answer to the questions above were: “I don’t know.”

He’s not the first small business owner with that response.

Your advertising should be accountable and measurable. Getting ready to renew your Yellow Page advertising? Consider using a tracking number that will allow you to see how many calls the ad generates (as well as the duration of each call and a recording of the call!)

I guarantee in a few months you’ll know if that ad is profitable or a money suck.

Hold your marketing and advertising dollars accountable! Track and Measure!