A lot of small business owners…

Try to be all things to all people.

Small Business Owner: Why not find a niche market?

It makes great sense - especially from a marketing standpoint. It is far easier to market a product or service to a niche group of 500 than a broad group of 100,000.

Here is one good example of a guy targeting a niche. He doesn’t sell marketing services to every small business. His specialty is Marketing Services for CPA’s.  If you are a CPA interested in marketing, he’s your guy.

There are niches in every industry - go find one! Small businesses can attack these niches much effectively than the giant companies out there…

Find a niche and profit.