Each of the search engines have their own “online yellow pages.” If you simply take the time to update your business profile - add information about your services, hours of operation, add a photo or video to your profile - you will improve your ranking and more folks will find you…
Keep in mind:
New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
For a free and easy tool to see how your business profiles are doing on the major search engines, go to: www.getlisted.org
]]>“This is how we work.”
Make it clear. Make it easy. Limit the options. Have it written out for them.
This puts them at ease, makes their choice easier and converts more of your prospects to clients…
]]>A Duct Tape Marketing Coach brings to your business the experience of what works and what doesn’t work. All we do is work with small businesses creating and implementing a set of proven systems and tool. No theory, just proven results – today.
A systematic approach
Like any effective aspect of your business, marketing is a system too. That’s how a Duct Tape Marketing Coach approaches every client engagement. When you work in the confines of a proven system, you are free to innovate and create the marketing messages and brand elements and know that you will be successful.
Accountability
You know you need to do more marketing, maybe you even know how, what you don’t know is when. One of the primary benefits of retaining a Duct Tape Marketing Coach is that you now have someone to hold you accountable for moving the marketing initiatives forward in your business.
When you know that you have a meeting scheduled with your marketing coach a week from Tuesday, somehow, marketing becomes a priority.
Let Your Marketing Guy bring proven guidance, a systematic marketing approach and accountability to your business.
]]>A business coach will help you understand how and why you bake a cake, help you to determine what’s holding you back from baking a really good cake, and stand side by side as you bake the cake.
A business consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary, bake the cake for you.
Which one is best for you depends on your budget, your time and your goals for your business.
Duct Tape Marketing coaches (that’s Your Marketing Guy!) work in a “hybrid” mode, as a coach-consultant. The Duct Tape Marketing System is set up to allow us to offer you the best of both professions: advice and creative expertise when you need it, accountability and strategy when you’re stuck, and proven tactics to help you systematically build your business.
]]>Here’s a link to Nick’s Landing Page for the campaign (you can see the front of the postcard below)
This is a great example of the 2-Step Advertising approach that Duct Tape Marketing teaches.
Good work Nick!
Front of postcard:
They value what you have to offer, they enjoy your relationship approach to customer service and they readily refer their friends and colleagues as a token of their appreciation.
Sound like fairy-tale land? When you intentionally choose a market with a specific need or problem and then show them why you deserve their trust, it’s not only possible, it’s inevitable.
]]>]]>Daily Wisdom for Troubled Times
Get up earlier.
Go to bed later.
Work harder.
Finish what you start.
Learn one new thing.
Renew one contact.
Ask, “How can I help you?” at least once.
Make yourself visible.
Be of good cheer.Catch a break.
Or not.Repeat tomorrow.
Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of how this simple action can blossom into millions of dollars in new business.
The weeklong virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing.
I just posted a referral (See #86 in the comments.)
]]>Seth Godin writes:
If you want to grow, you need new customers. And if you want new customers, you need three things:
1. A group of possible customers you can identify and reach.
2. A group with a problem they want to solve using your solution.
3. A group with the desire and ability to spend money to solve that problem.You’d be amazed at how often new businesses or new ventures have none of these.
Wow… End of class!
]]>]]>“Don’t wish it was easier; wish you were better. Don’t wish for less problems; wish for more skills. Don’t wish for less challenges; wish for more wisdom.”
- Jim Rohn