You don’t have to look far to understand why this question plagues so many.  It really has to do with why folks get into a business in the first place.

The typical small business in America is started by someone who knows how to do something. It might be how to prepare taxes, how to assemble a certain type of gizmo, how to wire a ceiling fan, how to administer a network, or how to plan a wedding. Almost never does this know-how include being able to market a business that does those things…