My wife and I both went to school over in West Michigan. I went to Western Michigan - she went to Calvin College…yeah, she’s smarter than me - I can admit it!

A few months back we traveled back to West Michigan for a day trip and ate at the wonderful Rose’s Restaurant in East Grand Rapids. Being the marketing nerd I am, I signed up for their e-mail newsletter.

Last night I received an e-mail from them and thought it was a great example of smart marketing. Everyone is going to be buckled down in Michigan today as we are getting quite a snow storm (6 inches where I am and it’s not close to being done…)

Rose’s and their sister restaurants knew lunch traffic would be down on a day like today and tossed a great 50% OFF offer to their e-mail list (see image below.) I’m certain this offer will draw some folks out who otherwise would have been staying warm and toasty at home…