A current Your Marketing Academy member, Nick Hopwood, had a feature article today in the Northville Record.

Nick is a Partner at Park Avenue Wealth Management in Livonia, Michigan and has done an excellent job of implementing the Public Relations portion of the Duct Tape Marketing System.

We know this is true: There is something very powerful about a third-party endorsement from a magazine or newspaper. Nick was featured as the expert in the article. He offered several great (and relevant) quotes and will no doubt generate very positive PR.

He will also be able to highlight this article on his own blog, at his office and in his Marketing Kit.

Marketing Lesson: Take a systematic approach to generating Public Relations for your company. A little effort will go a long way. Good work Nick!