Duct Tape Marketing

The small business owner who uses the Duct Tape Marketing system comes to define marketing as:

Getting people who have a specific need or problem, to know, like, trust AND contact you.

Getting a hot prospect to actually pick up the phone and seek you out is the dream situation for most small business owners. How many times have you made this statement,

“If I can only get in front of a qualified prospect I can almost always turn them into a client?”

A fully functioning Duct Tape Marketing system is the key to turning more leads into more customers.

Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to include this all-encompassing view:

Getting people who have a specific need or problem to know, like, trust, do business with AND refer you to others who have this same need or problem.

That’s the value of a proven system: it delivers the keys to success every time.  And it helps you leverage MORE success.

Nothing makes a business more attractive to a potential buyer than documented systems and predictable marketing results.

The primary constraint on most small businesses is the “rainmaking” status of the owner. The Duct Tape Marketing system presents a process to transfer that status to others. A potential buyer must feel confident that the business can operate without the current owner before any serious consideration can be given.

What if I told you, no matter what your business claims to do or provide, you’re actually in the marketing business? That’s right-every business is actually a marketing business. Think about it for a moment…

Do you really have a business without being able to reach and motivate a customer?

You are in the marketing business! Marketing is an all-encompassing outlook that must inform every activity of your business.  It isn’t just a department within your business. When you discover this outlook, marketing your business gets really, really easy.

Let your prospects get to know you through advertising that invites them in for a gift, free analysis, and useful information. Get permission and then sell.

The Internet provides your small business with a powerful way to automatically find, connect and server your clients and prospects.

Because of the systematic approach to lead generation and lead conversion at the core of the Duct Tape Marketing system, business owners can create and test successful promotions and expect predictable results when they increase the scale of such promotions.

You don’t have to look far to understand why this question plagues so many.  It really has to do with why folks get into a business in the first place.

The typical small business in America is started by someone who knows how to do something. It might be how to prepare taxes, how to assemble a certain type of gizmo, how to wire a ceiling fan, how to administer a network, or how to plan a wedding. Almost never does this know-how include being able to market a business that does those things…

The best way to move your marketing forward as you run your business is to create a calendar and schedule marketing activities every single day.

When you become the obvious choice for a service, product or market, your customers are not only wiling to pay a premium, they expect to do so.

In fact, you will be surprised to learn that the greatest challenge can sometimes be charging enough to align with the perceived value!

Your staff will thank you for including them in the marketing process and giving them tools to become immediately successful in their jobs. The payoff in terms of effectiveness and efficiency is sometimes stunning.