Duct Tape Marketing

Proven guidance you can use today

A Duct Tape Marketing Coach brings to your business the experience of what works and what doesn’t work. All we do is work with small businesses creating and implementing a set of proven systems and tool. No theory, just proven results – today.

A systematic approach

Like any effective aspect of your business, marketing is a system too. That’s how a Duct Tape Marketing Coach approaches every client engagement. When you work in the confines of a proven system, you are free to innovate and create the marketing messages and brand elements and know that you will be successful.

Accountability

You know you need to do more marketing, maybe you even know how, what you don’t know is when. One of the primary benefits of retaining a Duct Tape Marketing Coach is that you now have someone to hold you accountable for moving the marketing initiatives forward in your business.

When you know that you have a meeting scheduled with your marketing coach a week from Tuesday, somehow, marketing becomes a priority.

Let Your Marketing Guy bring proven guidance, a systematic marketing approach and accountability to your business.

Here’s an analogy that illustrates the difference between a coach and a consultant:

A business coach will help you understand how and why you bake a cake, help you to determine what’s holding you back from baking a really good cake, and stand side by side as you bake the cake.

A business consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary, bake the cake for you.

Which one is best for you depends on your budget, your time and your goals for your business.

Duct Tape Marketing coaches (that’s Your Marketing Guy!) work in a “hybrid” mode, as a coach-consultant.  The Duct Tape Marketing System is set up to allow us to offer you the best of both professions: advice and creative expertise when you need it, accountability and strategy when you’re stuck, and proven tactics to help you systematically build your business.

There is always a market out there that is just waiting for someone to service it. Not only are they waiting, they are willing to pay a premium to be serviced by someone who operates just like you.

They value what you have to offer, they enjoy your relationship approach to customer service and they readily refer their friends and colleagues as a token of their appreciation.

Sound like fairy-tale land? When you intentionally choose a market with a specific need or problem and then show them why you deserve their trust, it’s not only possible, it’s inevitable.

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of how this simple action can blossom into millions of dollars in new business.

The weeklong virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing.

I just posted a referral (See #86 in the comments.)

Find out more about Make a Referral Week here

The Duct Tape Marketing System is based on 7 Proven & Practical Steps:

1. Narrow Your Marketing Focus
2. Find and Communicate a Core Difference
3. Package Your Business
4. Create Marketing Materials that Educate
5. Establish Your Lead Generation Trio
6. Automate & Dominate
7. Live By the Calendar

I’d like you to grab a copy of our free report that expands on each of the 7 steps. Please fill out the form below:

Today I spoke at the Tecumseh Rotary Club meeting on the 7 Steps to Small Business Marketing Success. It was a great group and a great lunch as well! (Thanks Evans Street Station!)

During the Q&A time a gentleman asked if I had any marketing ideas for him… He owns a few condo developments and has several units up for sale and sitting vacant. The housing market is down in Lenawee County and he didn’t know what to do.

One component of the Duct Tape Marketing System is to create a Referral Marketing System. My advice was to offer the folks who already live in these developments an outrageous commission for referring a new buyer. They want folks to move into the vacant units (helps their property value) and with the incentive of a cash commission - overnight, he could have dozens of sales reps helping him find buyers.

I threw out offering $2,500 to folks who referred buyers. When I talked to him after the meeting he said, “I decided I’m going to offer them $5,000.”

Excited to hear how this strategy goes for him.

What is your Referral Marketing strategy?

Determine a marketing strategy and then build your marketing activities around delivering on the strategy.

Stop trying to be all things to a very large market. Concentrate your marketing efforts on a small, niche market and become the dominate player.

Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.

No one likes to be sold to. Create brochures, websites and other forms of communications that allow your prospects to really experience your expertise.