My client, Ron Goch, is a Sports Ticket Sales guru. Here’s a recent post from one of his blogs:

Our kids received a Ron Jon Surf Shop sticker when they visited the Cocoa Beach shop and this is what the back of the sticker states:

“Congratulations! You are now the proud owner of a Ron Jon Sticker. The coolest and most recognized sticker on the planet. The Ron Jon Sticker won’t make your car get better gas mileage but it will say something about who you are and how you live your life. So stick it on. Enjoy it! You’ve made the passage to the World’s Most Famous Surf Shop! Be sure to honk and give a friendly wave the next time you see someone with a Ron Jon Sticker on their car, RV, moped, motorcycle or riding lawnmower!”

The same type of message could be shared with your sports fans on the back of stickers you distribute to your season ticket holders and fans as they attend your sporting events.

Stickers are inexpensive and a great way to extend the visibility and awareness of your sports team.

Other uses for stickers can be thought of for your business…take a page out of Ron Jon’s playbook and make your stickers unique…memorable. Tell a story…people love a story and SHARE stories with their friends (that’s what Word of Mouth Marketing is all about…)