Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.
No one likes to be sold to. Create brochures, websites and other forms of communications that allow your prospects to really experience your expertise.
The small business owner who uses the Duct Tape Marketing system comes to define marketing as:
Getting people who have a specific need or problem, to know, like, trust AND contact you.
Getting a hot prospect to actually pick up the phone and seek you out is the dream situation for most small business owners. How many times have you made this statement,
“If I can only get in front of a qualified prospect I can almost always turn them into a client?”
A fully functioning Duct Tape Marketing system is the key to turning more leads into more customers.
Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to include this all-encompassing view:
Getting people who have a specific need or problem to know, like, trust, do business with AND refer you to others who have this same need or problem.
That’s the value of a proven system: it delivers the keys to success every time. And it helps you leverage MORE success.
Nothing makes a business more attractive to a potential buyer than documented systems and predictable marketing results.
The primary constraint on most small businesses is the “rainmaking” status of the owner. The Duct Tape Marketing system presents a process to transfer that status to others. A potential buyer must feel confident that the business can operate without the current owner before any serious consideration can be given.
What if I told you, no matter what your business claims to do or provide, you’re actually in the marketing business? That’s right-every business is actually a marketing business. Think about it for a moment…
Do you really have a business without being able to reach and motivate a customer?
You are in the marketing business! Marketing is an all-encompassing outlook that must inform every activity of your business. It isn’t just a department within your business. When you discover this outlook, marketing your business gets really, really easy.
Let your prospects get to know you through advertising that invites them in for a gift, free analysis, and useful information. Get permission and then sell.