Archive for May, 2008

The Internet provides your small business with a powerful way to automatically find, connect and server your clients and prospects.

Because of the systematic approach to lead generation and lead conversion at the core of the Duct Tape Marketing system, business owners can create and test successful promotions and expect predictable results when they increase the scale of such promotions.

You don’t have to look far to understand why this question plagues so many.  It really has to do with why folks get into a business in the first place.

The typical small business in America is started by someone who knows how to do something. It might be how to prepare taxes, how to assemble a certain type of gizmo, how to wire a ceiling fan, how to administer a network, or how to plan a wedding. Almost never does this know-how include being able to market a business that does those things…

The best way to move your marketing forward as you run your business is to create a calendar and schedule marketing activities every single day.

When you become the obvious choice for a service, product or market, your customers are not only wiling to pay a premium, they expect to do so.

In fact, you will be surprised to learn that the greatest challenge can sometimes be charging enough to align with the perceived value!

Your staff will thank you for including them in the marketing process and giving them tools to become immediately successful in their jobs. The payoff in terms of effectiveness and efficiency is sometimes stunning.