Archive for January, 2007

Is your phone number the primary way customers contact you?

If so - don’t hide it on your website! Put it in the top, right corner of EVERY page.

Don’t make your visitors search for your phone number…make it easy for them to call you.

Quick Books does a great job of this. Their number is in the top, right corner and they invite people to call.

This is a simple tip to increase the leads you are generating from your website.

A lot of small business owners…

Try to be all things to all people.

Small Business Owner: Why not find a niche market?

It makes great sense - especially from a marketing standpoint. It is far easier to market a product or service to a niche group of 500 than a broad group of 100,000.

Here is one good example of a guy targeting a niche. He doesn’t sell marketing services to every small business. His specialty is Marketing Services for CPA’s.  If you are a CPA interested in marketing, he’s your guy.

There are niches in every industry - go find one! Small businesses can attack these niches much effectively than the giant companies out there…

Find a niche and profit.

Hunt Hosting (Your Marketing Guy’s sister company) recently completed a website design project for Barb Niles, the owner of the Montessori Children’s House in Kenosha, WI. Barb found us via a referral from another Hunt Hosting client and has been a pleasure to work with.

You can view her new website here:
www.mchkenosha.org

The Montessori Children’s House is a Primary classroom, for children between the ages of three to six. Their website features their tuition rates, philosophy, photo gallery and makes the case for why parents should choose their school over a traditional school.

The website also features a password protected area where parents can access event dates and information, phone numbers and more.

Barb has been using her new website as a marketing tool. In the past, she would talk with interested parents over the phone and then mail literature to them. Now she points them directly to her website where the parents are able to get instant information. Her existing parents have enjoyed using the password protected parents area to keep informed of upcoming events and general information.

We’d like to thank Lora Lehman of On Demand Apparel & Accessories for referring Barb to us!