Archive for December, 2006

To all of the small business owners reading this post - I have a question for you…

Have you been approached by your Print Yellow Pages rep about Local Online Advertising?

Local Online Advertising is a fuzzy marketplace and continues to get more convoluted and confusing by the day…there are a lot of choices and a huge gap between good and bad options. Your Yellow Pages rep has one option for you…it probably isn’t your best option.

Local Online Advertising can be a very profitable place to spend your marketing/advertising dollars. But you need to spend them wisely.

Your Print Yellow Pages rep is eager to sell you an online advertising contract to go along with your heavy print contract.

I’m eager to make sure you don’t waste your money.

Call or e-mail and let me explain your options for Local Online Advertising. We know what works.

Link to Seth Godin’s post on referrals…simple, yet brilliant stuff. Doing the little things can change your business in big ways. Here is his post:

This must be hard

The reason it must be hard is that so few people do it.

“How was your dinner last night?”

Follow up. Not follow up to sell something, just to know. Just to ask. Just to set things right if they were wrong.

The fancy restaurant knows my phone number. Why not have the owner call me the next day just to ask?

The doctor knows my number. Why not call a week later to see how that broken arm is mending?

The accountant knows my number. Why not check in to see if the taxes went out the door okay?

If you really want to generate those referrals, don’t ask for a referral, ask if everything was great. Offer to help. Do it in a gentle way, with no strings, no additional addons, no sales pitch. If you really and truly care, why not ask? Not a form, not a survey. Just one caring person, asking. Not that hard, actually.